Saturday, August 11, 2012

Here's What Happens To Google Employees When They Die

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It’s no surprise that the employee benefits of Google are among the best in the land—free haircuts,gourmet food, on-site doctors andhigh-tech “cleansing” toilets are among the most talked-about—but in a rare interview with Chief People Officer Laszlo Bock I discovered that the latest perk for Googlers extends into the afterlife.
“This might sound ridiculous,” Bock told me recently in a conversation on the ever-evolving benefits at Google, “But we’ve announced death benefits at Google.”  We were scheduled for a talk on Google’s widening age-gap (the oldest Googler is currently 83); I wanted to know how child- and healthcare benefits have evolved as the company has scaled.
Instead, Bock, who joined the company in 2006 after a stint with General Electric, blew me away by disclosing a never-before-made-public-perk:  Should a U.S. Googler pass away while under the employ of the 14-year old search giant, their surviving spouse or domestic partner will receive a check for 50% of their salary every year for the next decade. Even more surprising, a Google spokesperson confirms that there’s “no tenure requirement” for this benefit, meaning most of their 34 thousand Google employees qualify.
“One of the things we realized recently was that one of the harshest but most reliable facts of life is that at some point most of us will be confronted with the death of our partners,” Bock says. “And it’s a horrible, difficult time no matter what, and every time we went through this as a company we tried to find ways to help the surviving spouse of the Googler who’d passed away.” The case-by-case do-goodery was formally implemented in 2011. In addition to the 10-year pay package, surviving spouses will see all stocks vested immediately and any children will receive a $1,000 monthly payment from the company until they reach the age of 19 (or 23 if the child is a full-time student).
What makes the death benefit notable isn’t just its generosity—Google is, of course, far from cash-strapped—but rather that, unlike most employee perks on Google campuses that aim to increase happiness, creativity and productivity, providing death benefits is a no-win for the company. “Obviously there’s no benefit to Google,” Bock concedes. “But it’s important to the company to help our families through this horrific if inevitable life event.”
Google has been anticipating the major life events of their employees since day one. According to Bock,Sergey Brin got the ball rolling when the company had fewer than 100 employees, suggesting that the company could provide a nanny to each working mom or dad on staff. (“Obviously that’s an idea that’s been toned down,” Bock jokes). The company does have on-site child care but has raised its monthly fees significantly in recent years.
In maternity and paternity leave, however, Google benefits are at the head of the pack: according to a company spokesperson, new dads enjoy six weeks of paid leave while moms can take 18 weeks after the birth of a child. (Even better for the cash-strapped new parents: stocks will continue to vest on your leave).
But the link between maternity benefits and retaining employees is clear. According to a 2008 report by the Bureau of Labor Statistics, more than 60 percent of men and women in the work force have kids under the age of 6, so anticipating their needs can mean keeping new parents on-board and, most importantly, engaged.
“When we think about [employee] needs at Google, we think less about how old you are that we do about your particular cluster of needs,” Bock says. “For someone who fits a certain profile—say, an aging parent to take care of, or kids or grandkids to support–whatever your cluster of needs are, we do our best to discern the best package of perks and programs to meet them.”
Google People experts use three methods to tap into the needs of employees: an annual survey called “Googlegeist” that measures the temperature of employees in every department and analyzes data to identify emerging trends, employee resource groups (read: clubs) where like-minded employees share ideas that are funneled up to HR (Bock says the most active are the “Grayglers,” the self-titled club for over-the-hill Googlers), and email aliases that run the gamut from financial advice to childcare options to café feedback.
Google gets a lot of press for its perks, Bock says, but he’s loathe to even use that word. “People say ‘you’re Google, of course you can offer these crazy things,’” but from where Bock sits, it’s not even about the money. “There is, of course, research that show employee benefit programs like ours can improve retention, and appear to improve performance on some level,” he says.
“But it turns out that the reason we’re doing these things for employees is not because it’s important to the business, but simply because it’s the right thing to do. When it comes down to it, it’s better to work for a company who cares about you than a company who doesn’t. And from a company standpoint, that makes it better to care than not to care.”
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Google's Changing The Algorithm Again: This Might Not Be A Good Idea

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Under a certain amount of pressure Google has announced that starting next week it will be changing the ranking algorithm. The aim is that those who are presenting other people’s copyrighted material will turn up lower down in the search results. But there’s one particular problem with this:
Google is to make a significant change to its search algorithm from Monday, downgrading websites that persistently breach copyright laws.
The move is a victory for media and entertainment giants, which have complained for years that Google does not do enough to prevent access to material that breaches strict copyright laws on content such as music videos and TV shows.
Google said in a blogpost that it would take into account the number of valid copyright takedown notices that it received for any given sites. Those sites with high numbers of removal notices may appear lower in user search results, it said.
The basic idea seems to have a lot going for it. We all know that unless you’re on the first page of Google results (or possibly, maybe, the second) then you’re not going to get much traffic. Anyone hosting material that breaches the copyright laws is obviously doing so in the hope of attracting traffic: perhaps to make money from advertising, that sort of thing. So, lower down the results, less traffic, theft of copyrighted material becomes a less attractive career option. That logic works.

At which point we've got the possibility of malicious complaints being used. imagine that you were selling widgets over the internet. The prime source of leads is through Google (this would not be unusual at all). And you have a couple of major competitors in this game of gaining a place on the first page of Google results. Now you've got your tool: just accuse your rivals of copyright violations and make sure you file your complaint with Google in a valid format. They will either lose their place in the index or, at best, will spend expensive time and effort having to make that counter-claim.However, there’s a trick in the tail there. A “valid copyright takedown notice” is not in fact a proof that a site has been violating copyright. That’s not the “valid” that they are talking about. What it does mean is that it is a complaint that is validly formatted. Google doesn’t in fact check whether any copyrights have been harmed by a site. They look only at the complaints. If there is no counter-complaint by the host through the courts then it is simply assumed that the original complaint was valid.
And believe me, in the wild world of SEO, this will indeed happen.
Then again, it’s very rare that there are ever solutions: it may be that this is the best trade off we can get presently.
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Do iOS Apps Crash More Than Android Apps? A Data Dive

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Ever wonder why certain mobile apps you use crash so much?
It turns out there are many possible reasons. And it can vary particularly depending on whether you are using an Apple iOS device such as an iPhone or iPad, or an Android device.
One of the reasons for app crashes is the proliferation of mobile operating systems on iOS and Android. As Apple and Google have released more new operating systems, each with multiple updates, app developers face more operating systems to test apps on. In data that mobile app monitoring startup Crittercism compiled for app crashes between December 1 and 15, there were at least 23 different iOS operating systems on which apps had crashed and 33 Android operating systems on which apps had crashed. (See the graphs above.) Note that the graphs that separate out Android and iOS show these number of operating systems and the graph that combines both iOS and Android shows less–22 iOS and 17 Android.
The largest proportion of app crashes from both iOS and Android platforms were on iOS 5.01 with 28.64% of overall crashes (in a normalized data set). That makes sense since iOS 5 was still relatively new at that time and many apps still need to work out the kinks with the new OS. But there are also older iOS versions that have a significant proportion of app crashes. For example, iOS 4.2.10 had 12.64% of app crashes, iOS 4.3.3 had 10.66% and iOS 4.1 had 8.24%. One other point that this made clear to me is that many people apparently take their time updating their iPhone software or never update it at all.
The data raises two main questions for me: why do apps on these operating systems crash so much, and do iOS apps crash more than Android apps? On the first question of why apps crash, the reasons are many, says Crittercism CEO Andrew Levy. This can be due to hardware issues, such as the use of location or GPS services or cameras; it could be due to the Internet connection, that is, how a phone connects to 3G or WiFi, or that the device is not connected to the Internet at a certain moment, or that something happens during the switch between 3G and WiFi. There could also be issues with language support on certain devices. There can also be memory problems if an app uses too much memory.
Problems can also occur with third-party services that developers use in their apps, from analytics to advertising systems. For example, there were reports that Apple’s iAds system gave some developers problems if they did not adhere to certain standards. ”It can be a mix of both hardware and software issues that developers may or may not be responding to,” Levy says.
In addition, developers also constantly create new updates to their apps to create new features or fix bugs. But again, people often don’t update their apps–just as they don’t update their operating system. (Android, unlike iOS, allows users to auto-update their apps, which can eliminate some of the problems.) So developers often test all previous versions of their apps with each version of the different operating systems. ”The permutations go on forever,” Levy says. “That’s a large reason for creating our platform.” Particularly with a new OS, developers have to test their app to make sure it still works on the new OS. Often they will seek to test their apps in a test environment, but often that isn’t possible.
The Apple iOS operating system app crashes accounted for more of the app crashes in Crittercism’s data than did Android-based phones, as mentioned above. In the pie graph “Crashes by OS Version Normalized” you can see that iOS accounted for close to three-fourths of the app crashes, with Android making up the rest. But is that just because Crittercism has more iOS phones in its network? Crittercism parsed some data to answer that question.
Crittercism analyzed a total of more than 214 million app launches from November and December 2011 from apps that use its service (see graph at top of this article). There were about 3 times more app launches for iOS that Crittercism analyzed, about 162 million to 52 million. But the analysis examined app crashes as a percentage of each app launch, so this data takes out the issue of there being more iOS than Android apps. In other words for each iOS app and each Android app how often percentage-wise do they crash?
In the top quartile of apps, Android apps crashed 0.15% of the time they launched, while top quartile iOS apps crashed 0.51% of the time. In the second quartile of apps, Android apps crashed 0.73% of the time and iOS apps crashed 1.47% of their launches. In the third quartile of apps, Android apps crashed 2.97% of the time, while iOS apps crashed 3.66% of the time.
So what does all this data mean? On a basic level, you can see that iOS apps crashed more than Android apps during this time period. But Crittercism’s Levy cautions that this doesn’t necessarily mean that overall iOS apps crash more than Android apps. That’s because Apple had recently released a new version iOS 5 in October. Android’s new Ice Cream Sandwich operating system (Android 4.0), meanwhile, had not been widely released on phones yet at the time of this study. “I expect as Ice Cream Sandwich just launched and the new Nexus S phone launched (during the study), we’ll expect the same situation to occur (with Android) as what happened (with iOS),” Levy says.
Still, the data shows that apps on iOS did crash substantially more than Android apps. Anecdotally, I know that certain apps I use on my iPhone crash and they crash often. Will that change as Ice Cream Sandwich rolls out and as more developers improve on iOS 5? We’ll see.
One other thing about the data: in the best apps, that is, the top quartile, the apps crashed much less than in the third quartile. Levy emphasized that that shows the difference that developers can make with their apps by analyzing the data and improving their apps. Splitting up the data by quartiles also removes apps with massive user bases that can skew the averages.
My own point: when you get to the top apps, Android’s lower app crash rate than iOS makes less of a difference because they are both well below 1%. However, there was a bigger difference between iOS and Android app crashes in the top quartile of apps than in the third quartile. In other words, the best apps in Android crashed about one third as many times as the best iOS apps, while the second best quartile Android apps crashed about half as much as comparable iOS apps, and in the quartile, the difference between the two operatings systems was even less. So the very top Android apps are achieving a crash rate that, at least in this time period, the best iOS apps can’t match. Why that is, I’m not entirely clear.
However, Android, it should be noted, allows developers to push updates faster than Apple. With Android developers can just send an update to its code, which can show up almost in real-time. But for iOS it can takes days or a week for an update to show up. That means there can be more app crashes while those updates are waiting to happen. Whereas with Android, presumably if developers know there’s a bug they can immediately fix it.
One final piece of interesting data from Crittercism: The performance of apps is not only different on various operating systems but also on different devices. About 74.41% of the iOS crashes Crittercism tracked were on the iPhone, 14.81% were on the iPod Touch, and 10.72% were on the iPad.
Crittercism, which is backed by Google Ventures, Kleiner Perkins Caufield & Byers, AngelPad, AOL Ventures, Opus Capital and Shasta Ventures, provides crash reporting to app developers. The company provides developers with a wide range of data besides the mobile device and operating system, including, for example, the length of time between when an app is loaded and when it crashes, or how a user is holding a phone–portrait or landscape–when it crashes. It can also help evaluate whether an app’s own code has caused it to crash or whether a third party service SDK being used is causing the problem. This kind of data is important for helping developers plug all the holes in the landscape of operating systems. Clients using Crittercism include: Aston Martin ExploreBullet Time and Hipster.
Protecting apps from crashes is not only important for app developers, who by definition live and die by the ability of their apps to work smoothly. Increasingly, many types of companies rely on apps to run their businesses, even if there isn’t a large consumer user base using the apps. Banks have mobile apps that enable check deposits, sales people use apps in the field, and so on. “It’s about protecting your brand,” says Crittercism cofounder Rob Kwok. “More and more business-critical functions are  moving to apps.”
Crittercism is signing up a number of large customers to its platform as a result. The company has already ramped way up from the 214 million app launches that it monitored in this data from November and December. If you’re hoping to end those annoying crashes on your phone or tablet, that should be welcome news.
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Fixing iPhone Program Crashes and Stability Issues

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The iPhone’s programs can crash just like those on your desktop or laptop computer. And, just like on your regular computer, this can be pretty frustrating – sometimes more frustrating even, since we expect our phones to work right all the time.
In the early days of the iPhone, users reported these problems most frequently with the Safari web browser, the iPod program, and email. Now that most iPhones are stocked with apps from the App Store, crashes are as likely to occur with third-party apps as the built-in ones (though Apple is improving stability regularly).
If you’re running into frequent iPhone program crashes, here are some tips for getting better stability.
Update Firmware
Apple’s firmware updates for the iPhone improve stability and add features. Making sure you're using the latest version should help reduce iPhone program crashes. Learn how to check for new iPhone firmware.
Restart iPhone
Just like your desktop computer, to work better, sometimes your iPhone just needs to be restarted. Learn how to restart your iPhone.
Update App
If it's a third-party program that's crashing, rather than one built into the iPhone, you have a few options. First, check iTunes or the App Store to see if there's a new version of the app. If so, install it. This will often solve problems. In rarer occasions, apps may conflict with each other and cause crashes. In this instance, either install or uninstall apps one at a time until you discover the conflict and then remove the offending app.
Wait for Updates
If these options don’t fix your problem, you’re probably stuck. The stability of the programs on the iPhone has more to do with the programs themselves than with how you use your iPhone. If your firmware is up to date and a restart doesn’t help, you’re probably going to have to wait for Apple and the third-party to release new software. Of course, you can always report the bugs to the developer through their website to let them know there's a problem and that you're anxious for a solution.
If your crashes become very frequent or more severe, contact an Apple Store or call Apple for support.
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Fix and prevent iPhone freezes and crashes

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The following article is an excerpt from Take Control of Your iPhone, a $15 electronic book available for download from TidBits Publishing. All Take Control ebooks, including this one, are50 percent off through April 29, 2008. The 195-page ebook helps readers understand what’s going on under the hood of the iPhone, with lots of tips for using the iPhone more effectively and an emphasis on troubleshooting assistance for solving problems related to activating, syncing, application crashes, iPhone freezes, handset security, and more.
Freezes and crashes are generic iPhone problems that can occur in any iPhone software, from Safari to Maps. In this excerpt fromTake Control of Your iPhone, I cover iPhone freezes and crashes, explaining what’s going on, how to recover from them, and how to avoid them.
Note: Applications vs. Widgets: Each program on an iPhone falls into one of two categories: applications (Phone, Mail, Safari, and iPod) and widgets (the collection of items, from Text to Settings, that appear above the main four application icons on the Home screen). Apple refers to the latter category as both widgets and applications in its various documents. The main difference is that widgets tend to be smaller, single function programs (akin to Dashboard widgets in Mac OS X) while applications are more full featured (akin to programs in the Applications folder of Mac OS X).
A quasi-third option is currently the only option available for third-party developers to create software for iPhone: Web-based applications. These are run from Safari and are often referred to simply as Web applications.

Handle freezes

While running any of iPhone’s applications or widgets, your iPhone may suddenly stop responding to your touchscreen gestures. Even pressing the Home button produces no effect. Typically, any display activity, such as a Web page that is loading or a video that is playing, halts as well. When this occurs, the iPhone software has “frozen.”
Another symptom of a freeze is that the iPhone screen remains black, as if it is not turned on (although this symptom may also be caused by a “dead” battery).
To unfreeze an iPhone press and hold down the Home key for about six seconds. If this works, you are returned to the Home screen, with (hopefully) everything working again. If a force-quit fails to unfreeze the application, try further actions as described ahead in this section (begin with Restart, below).

Handle crashes

When you’re working with an iPhone application or widget, the iPhone may suddenly toss you back to the Home screen. When you return to the program you were using, you may further find that some of your recent changes have been lost. For example, a Web page that you had closed may now be back. When this occurs, it means the iPhone software has crashed.
After being dumped back Home, you should simply return to what you were doing and hope the crash does not recur. If the same crash does happen again (and sometimes again and again), try restarting your iPhone (described next). This often helps because many crashes are caused by a combination of events that won’t reoccur in exactly the same way after a restart.

Restart

To restart an iPhone, press and hold the Sleep/Wake button (the physical button at the top of the iPhone, next to the SIM card tray) until a red (and white arrow) slider (adjacent to the words “slide to power off”) appears on the screen. Drag the slider to power off your iPhone. Then press and hold the Sleep/Wake button again until the Apple logo appears. Wait a few seconds for iPhone’s startup sequence to finish, and you should be back at the Home screen.
While I refer to this procedure as a “restart,” some Apple documentation refers to it as a “reset.” I prefer “restart” both because it is consistent with the same action on a computer and because it avoids confusion with other meanings of “reset” for the iPhone.

Force restart

If your iPhone is really confused, even holding down the Sleep/Wake button may have no effect. In such cases, you can generally force the iPhone to restart by holding down the Sleep/Wake and Home buttons simultaneously for around 10 seconds.
Although I have seen no official confirmation of this from Apple, I expect that the difference between a normal and a forced restart is that the former restart is more “graceful,” making sure that all files that should be closed before restarting have done so.

iPhone crash data on your Mac

While the iPhone doesn’t provide feedback when it crashes, it does keeps track of the event behind the scenes. The next time you sync your iPhone with iTunes, you get a message that states: “Your iPhone contains diagnostic information which may help Apple improve its products.”

The message that appears in iTunes when you attempt to sync an iPhone that has had a crash since the previous sync.
This message means that one or more crashes occurred since your last sync. It three buttons:
  • Send to Apple: Click this button to forward details of the crash to Apple (hopefully helping them figure out the cause and how to fix it)
  • Don’t Send: Click this button to dismiss the dialog.
  • Show Details: Click this button to open a folder in the Finder where the crash data are stored:/Library/Logs/Crashreporter/MobileDevice/youriPhone .
    The exact contents of this folder depends upon the crash history for your particular iPhone. For example, if Safari has crashed, you’ll find a file with MobileSafari at the start of its name and .crash at the end (with numeric data in the middle). You can open the file in any text editor. Or, if you change the file’s extension to .log, double-clicking the file opens it in Mac OS X’s Console utility. It’s unlikely that you’ll glean much information from these files, but you may find a clue to the cause of a crash.
The crash dialog also has a “Do not ask me again” checkbox. Leave it enabled to avoid being told about crashes in the future. But what if you enable it and later change your mind?
You can reset it by Control-clicking (or right clicking) on the name of your iPhone in the Devices section of iTunes and then choosing Reset Warnings from the contextual menu.
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How to zoom in on your iPhone’s entire display

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iPhone zoom entire screen How to zoom in on your iPhones entire display (quick tip)You probably know how to zoom in on a web page in the iPhone’s Safari browser by “pinching” the page with your fingertips, but what if you want to magnify the entire iPhone screen, including even the digital clock and battery icon at the top of the display?
The trick, as it turns out, is a three-finger tap—but you’ll have to tweak a key iPhone setting first.
iPhone screen zoom settings 200x300 How to zoom in on your iPhones entire display (quick tip)
Just change this one setting on your iPhone to magnify its screen with a three-finger double-tap.
Ready to give it a try? Here we go…
  • From your iPhone home screen, tap Settings, General, Accessibility, Zoom, then switch Zoom to “On.”
  • Now double-tap the screen with three fingers at once, and well … zoom!
  • Want to pan around your zoomed-in iPhone display? Just swipe around as your normally would, expect using three fingertips at once rather than just one.
  • You can also adjust the magnification level by double-tapping and holding with three fingers (it’s a “tap” and a “hold,” not a double-tap and then a hold), then dragging your fingertips up (to increase the zoom level) or down (to decrease the magnification).
  • Had enough? Double-tap the screen with three fingers again to make it jump back to the normal view.
Note: This tip also works on the iPad and the iPod Touch.
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10 Windows keyboard shortcuts you need to know

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Windows keyboard shortcuts 10 Windows keyboard shortcuts you need to knowYou may already know about CTRL+ALT+DELETE and ALT+TAB, but what about the all-important F1 key? And what happens when you hit the shift key five times? Read on for 10 keyboard shortcuts that every Windows user should have at their fingertips.

1. CTRL + ALT + DELETE

 
The last resort (well, besides the power button) for many a Windows user after a program freezes on the desktop, this essential three-key combo call up the Windows Task Manager, which lets you pinpoint and close a misbehaving application.
Note: on Windows 7 systems, CTRL+ALT+DELETE calls up a screen with other options besides launching the Task Manager, including locking the computer, switching the current user, and logging off altogether.

2. ALT + TAB

 
Here’s another keyboard shortcut every Windows user should know. Press ALT+TAB to call up a rectangular window with icons representing your currently running programs; just “tab” over to the app you want, then hit Enter to make the switch.

3. F1

 
Need a little help? Tap the F1 key at the top of your keyboard to launch a Help window for the application you’re currently using, or for Windows in general.

4. CTRL + ESC, or the Windows key

 
Gives you instant access to the Start Menu; just use the arrow keys to navigate to the program, directory, or option you want, then hit Enter to select.

5. ALT + F4

 
Closes the active window you have open, such as an open Internet Explorer window. Also, if the window you’re closing is the only one that’s open for a given program, the app in question will go ahead and quit.

6. Windows key + the “E” key

 
Launches Windows Explorer, the essential desktop browser for all the applications, directories (like your personal Windows user directory), documents, and other system files on your PC.

7. Windows key + “M” key

 
Need to see your desktop this instant? Use this keyboard combo to minimize every open window at once, thus revealing the Windows desktop.

8. Windows key + SHIFT + “M” key

 
So, you found that missing file on your desktop, and you’re ready to dive back into that Excel chart. Now what? Strike this trio of keys to restore all the windows you just minimized.

9. Windows key + “L”

 
Sends you instantly to the Windows lock screen, perfect for hiding your work (or your Facebook wall) during a quick trip to the restroom.

10. Pressing the SHIFT key five times

 
So, what exactly does striking the shift key five times in rapid succession get you? Well, it’ll turn on a Windows feature called “Sticky Keys,” which lets you press the shift, control, “alt,” or Windows keys one at a time rather than all at once—handy for anyone who has trouble dealing with complex keyboard combinations.
So, got any Windows keyboard shortcuts you’d like to share? Post ‘em below!
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